My Website Traffic

There are many tactics, both offline and online, that you can use to build your baseline traffic. Below is a list of numerous options you can explore.

* Promote your site offline. With offline communications, always think about the Web angle. Tie the offline and online world together by mentioning your URL in printed communications, telephone conversations or at events.
* Look at Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Conduct a search engine audit to ensure that you are maximizing your placement in organic search and paid search results.
* Pursue reciprocal links. Mutual links between two Web sites to ensure mutual traffic will increase your search engine placement.
* Explore viral marketing opportunities. Set up the content and have your motivated supporters spread the news for you.
* Think about ways to get some earned media. Look for opportunities to gain visibility with the local press or establish relationships with influential bloggers.
* Extend your presence to social networking sites. When evaluating potential sites on which to build a presence, be mindful of your target audience. Provide widgets for constituents to post on their social networking pages, or give them a reason to post a video about your organization or cause.
* Serve content via blogs and RSS feeds. Blogs and RSS feeds can require a fair amount of effort. However, in the long-term, they can generate a lot of site traffic and improve search engine visibility.

Each tactic requires a different level of effort and will have a different impact on your baseline traffic. Test a combination of techniques and track the results using Google Analytics or another tool that generates detailed statistics about the visitors to your Web site. Use the data you collect to determine the mix that works best for your organization and target audience.

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